Masters of the Universe: the rise and fall of a toy line

I stumbled across this great article about the Masters of the Universe toys that I grew up with. The author has fond memories as well …

Growing up in the early 1980’s, I feel privileged to have been a child during a golden age of toys.  Specifically, action toys and figures aimed directly at young boys, such as myself.  Star Wars and GI Joe were the titans of the industry in those days, until 1982, when Mattel introduced a new character with the generic name of “He-Man”.  He-Man, and his colorful cast of friends and enemies, experienced an explosion of popularity that would see the Masters of the Universe line become one of the greatest success stories in toy history – only to sink to the bottom in a couple of short years.

The article is well researched and filled with great details about the Mattel toy line’s rise and fall, and current revival. If He-Man is your thing, do yourself a favor and check it out:

http://uglypeopleinlove.wordpress.com/2010/05/20/masters-of-the-universe-creating-the-most-powerful-toy-line-of-the-1980’s/