With today’s post, my completely unscientific personal poll of this year’s best Halloween packing comes to a close. Can you feel the tension in the air? Who will be this year’s champion?
Without further ado, I present you our new champion: Kellogg’s Cocoa Krispies!
Kellogg’s stepped up to the plate and knocked it out of the park with this year’s box for Cocoa Krispies. Snap, Crackle, and Pop are decked out in Halloween costumes and proudly show off the product. The overall design and lettering on this package is excellent and you can bet I will be breaking down the box and storing it away in my collection once the kids have polished off the cereal.
Rice Krispies wisely teamed up with M&M’s and together, they produced this terrific back panel. I tell you, those M&M’s characters can sell a holiday! Who needs Frankenberry when you can have Frankenkrispie?! (Unfortunately for us all, this year’s General Mills’ monster cereals were recycled from last year, so they were disqualified from the tournament.)
Another nice touch by Kellogg’s was the packaging for these Rice Krispies Treats. They didn’t just recycle the artwork from the cereal. The characters are wearing different costumes and are in different poses. Well done, Kellogg’s. You win!
Now, I realize it’s only October 13 and there may still be some contenders waiting in the wings (ahem, McDonald’s), but these are my favorite Halloween finds on store shelves so far. Have you found any other great pop culture Halloween packaging in your neck of the woods? Let’s see it!
Thank you for the praises, I’m the illustrator and designer for all the Kellogg’s cereal packaging, working with several advertising agencies to make it all happen. It’s nice to see that people appreciate good art and design.
Stephen Bailey
Hey Stephen, thanks for stopping by, and congratulations on winning the annual Halloween challenge. 😉
What you do really does make an impact and as a “connoisseur” of pop culture, I love seeing great art like this on store shelves. I’ve been known to buy items for the packaging alone, so your efforts really do make a difference.