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October 25, 2012 By 4 Comments

2012 Halloween Packaging (Part 2) — M&M’s

The marketing geniuses behind M&M’s have done it again. They consistently make a splash on store shelves around the holidays, but Halloween is their sweet spot. Check out the kind of assortment you will see at your local candy counter…

halloween 2012 m&m's candy

Each product has its own unique character–what could be more collectible than that? Many of these designs cover the whole Autumn season, but this year, the candy corn M&M’s caught my eye. I can’t say I cared for the flavor too much, but that guy on the package instantly won me over.

halloween 2012 m&m's candy

I found two small boxes for the regular and peanut M&M’s–both of which are fun and full of Halloween goodness.

halloween 2012 m&m's candy

Not only are the M&M characters being used to market M&M’s, they’ve also been employed to adorn the packaging for this mega-box of Mars candy.

halloween 2012 m&m's candy

That blue skeleton in the top hat needs to made into a collectible vinyl toy immediately!

M&M’s knocks it out of the park again this year, and I can’t wait to see what they come up with next year!

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Reader Interactions

Comments

  1. The Goodwill Geek says

    October 25, 2012 at 3:37 pm

    I would buy the hell out of a collectible miniatures line too. Great posts! Love the coverage.

    Reply
  2. Richard says

    October 25, 2012 at 4:10 pm

    Totally agree on the skeleton m and m. Looks like us on the East coast are gonna get swamped on Halloween by a hurracane. What are the odds!

    Reply
    • Brian says

      October 25, 2012 at 4:20 pm

      I was hoping this would all turn into a great blizzard but it looks like rain for us.

      Reply
  3. shezcrafti says

    November 1, 2012 at 8:22 pm

    The Peanut M&M Mummy is my fave. I’d buy that figure for a dollar.

    Reply

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